Tracy Zeller

Owner / CEO

Tracy Zeller is a lifelong Evansville resident. Two years after graduating from the University of Southern Indiana with a Bachelor’s Degree in accounting, Tracy successfully completed the Gemological Institute of America’s Diamond Graduate Course and continued to prepare herself educationally for a career in jewelry, her passion. In 2004, with nearly two decades of experience on her side and a true entrepreneurial spirit, Tracy opened the innovative Tracy Zeller jewelry on Evansville’s West Side. She offers the tri-state a unique jewelry shopping experience built upon the principles of trust, quality, value, and integrity. With unwavering commitment to those principles and by surrounding herself with the right team, both personally and professionally, Tracy has grown her business exponentially. In 2005, the Tracy Zeller home division was introduced. In 2006, the business evolved into Tracy Zeller enterprises, incorporating five divisions: Tracy Zeller jewelry, Tracy Zeller home, Tracy Zeller marketing, Tracy Zeller speaks and Tracy Zeller style. Also in 2006, Tracy’s husband of 25 years, Jim Zeller, joined the business as CFO of Tracy Zeller enterprises, inc.

Tracy’s faith is a very important part of her life. As such, Tracy and Jim realize the value of taking care of family, team members, vendors, and clients and feel fortunate to have the best of all of them! Throughout the growth of the business, Tracy has remained dedicated to a personal calling of “live to give” by giving back to numerous community and charitable organizations (see the Live to Give link for a complete list). In addition to the financial contributions Tracy makes, she also gives of her time to several organizations including Women’s Fund of Vanderburgh County, and Vanderburgh Humane Society, just to name a few. She has served as past President of Kiwanis and Board of Directors of Community Marriage Builders. Curren's the president of A Network of Evansville Women (ANEW).

Along with the many educational events and speaking engagements to which she is invited throughout the year, Tracy is a regular guest on WFIE’s Ask the Expert segment on Midday with Mike Blake. She is also a featured spokesperson on Fox 7’s Tri-State Professional. Evansville Living magazine readers voted her among the Best of Evansville and the Chamber of Commerce of Southwest Indiana recently named Tracy the Entrepreneur of the Year, further endorsing her success as a local business leader.

Tracy adamantly credits her success to five basic beliefs:

• A business is only as good as its people.
• Success is in the details.
• True achievement comes from helping others achieve.
• Networking is vital.
• Do more than is expected.

In those rare moments of free time, Tracy enjoys every minute with Jim, Buster (their Yorkshire terrier), family, and friends. She particularly enjoys shopping and traveling, ideally, shopping while traveling. Golfing is also one of Tracy’s favorite outdoor activities and netted her a hole-in-one in 2006. Most of all, Tracy truly loves what she does, so going to work is really nothing like work at all!

Education:
Certified Management Professional, Jewelers of America
Certified Senior Management Professional, Jewelers of America
DPS Diamond Promotions Service, DeBeers
GIA Gemological Institute of America Color Stones
GIA Gemological Institute of America Diamond Grading
GIA Gemological Institute of America Diamonds
University of Southern Indiana
FJ Reitz High School

Affiliations:
Community Marriage Builders Board of Directors
Community Marriage Builders Personnel Committee
A Network of Evansville Women (ANEW) Board of Directors
A Network of Evansville Women (ANEW)1st Vice President of Membership
Women’s Fund of Vanderburgh County Member
GIA Alumni Association Member
Business Network International Ambassador
Evansville Area Association of Realtors Affiliate Member

Evansville Country Club Member
Women's Council of Realtors Affiliate Member since 2005
Southwestern Indiana Builders Association Affiliate Member since 2005
Southwestern Indiana Chamber of Commerce Member since 2004
Jewelers of America Member
Indiana Jewelers Association Member
USI Alumni Association Member
USI President's Club Member
USI Steak Fry & Auction Committee Member
Keep Evansville Beautiful Member
Reitz Home Preservation Society Member
Reitz Home Museum Gala Committee Member
Wesselman Nature Society Member
YWCA Member
Westside Kiwanis Club President 2005-2006
Charter Member on the Eastside Noon Kiwanis Club
Evansville Country Club Ladies Golf League Member
Hamilton Ladies Golf League Member
Shaklee Distributor 
Arbonne International Consultant
4-H Fair Volunteer
Westside Nut Club Fall Festival Booth Volunteer

Women's Jewelry Association